What happens when the world of bartending meets the world of sales? In the masterclass “The Role of Sales in the Bar Industry: Skills, Numbers, and Relationships,” Marco Vicentini, Sales Director at Meregalli Spirits, will explain how relationships, expertise, and networking can be transformed into concrete growth opportunities for the industry. The discussion will be enriched by the experience of Michele Picone, a former bartender and now a key figure supporting Meregalli’s sales network, demonstrating how technical expertise and business can come together in a successful collaboration.