Roma Bar Show is the leading Italian event dedicated to the beverage and hospitality industries, a strategic hub for brands, producers, and industry professionals.

Following the success of previous editions, our commitment to the internationalization of the sector has grown even stronger: we are proud to introduce the inaugural Buyers Program, developed in collaboration with Fiere di Parma and ITA – Italian Trade Agency.

This program is designed to facilitate direct contact between exhibiting companies and highly qualified international buyers, fostering new global business opportunities with importers, distributors, and decision-makers in the on-trade sector from both European and non-European markets.

The objective is clear: to create strategic connections and open up new global commercial opportunities for the industry.