PALAZZO DEI CONGRESSI

26-27 MAY 2025

BUYERS PROGRAM

CONTACTS
EXHIBITORS 2025

Shaking Up the International
Beverage Market

Roma Bar Show is the premier Italian event dedicated to the beverage and hospitality industries, serving as a strategic hub for brands, manufacturers, and industry professionals.

Following the success of previous editions, our commitment to the internationalization of the sector has grown even stronger: we are proud to introduce the inaugural Buyers Program, developed in collaboration with Fiere di Parma and ITA – Italian Trade Agency.

This program is designed to facilitate direct contact between exhibiting companies and highly qualified international buyers, fostering new global business opportunities with importers, distributors, and decision-makers in the on-trade sector from both European and non-European markets.

The objective is clear: to create strategic connections and open up new global commercial opportunities for the industry.

JOIN THE BUYERS PROGRAM!

RESERVED SERVICES AT RBS25

Buyer Pass

VIP access to the exhibition, including all activities and seminars, while taking advantage of the extensive event program offered by the RBS Educational Program;

networking events

Exclusive events to boost networking connections among beverage industry players;

Freedom to Explore and Connect

For this first edition of the RBS Buyers Program, we have chosen to offer buyers the utmost freedom to explore the exhibition. Without a pre-scheduled agenda, you will be able to move freely among exhibitors, discover new brands, and establish connections naturally. Additionally, you will have exclusive access to all exhibitor information through the reserved area of the Roma Bar Show website, allowing you to deepen contacts and business opportunities at your own pace. Experience the Roma Bar Show without constraints, at your own rhythm and on your own terms.

WHO CAN ATTEND

You qualify if you are involved in the beverage sector as:

  • Buyer
  • Category Manager
  • Purchasing Manager
  • Purchasing Department
  • Import Manager
  • Top Manager
  • Private Label Manager
  • Broker
  • Department Store
  • Distributor
  • HO.RE.CA
  • Importer
  • Retailer
  • Specialty Store
  • Trading company
  • Wholesaler

STEP BY STEP CANDIDATURE PROCESS

  1. The candidate has to submit the application through the dedicated form by the official deadline of the Program at the end of March, as limited spots are available.
  2. Roma Bar Show Team will evaluate each application before confirming the participation and if approved, the team will inform the candidate accordingly providing all the details about the next steps to follow.

The evaluation considers several key information such as: candidate profile that must match the Program’s target, categories of interest, number of participants from the same company, country of origin and other information.

Non-buyers, partners and employees of exhibiting companies will not be considered for the Buyers Program.

COMPLETE THE FORM
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