Piazza Italia is the exhibition space on the first floor entirely dedicated to Italy’s liqueurs, its bitters, distillates and products that have conquered markets all over the world. The themed area focuses on increasing the distinctiveness and strong ties with Italy’s tradition, where liqueurs, spirits and distillates make up a selection of fine specialities. By sharing a long history and great successes, both strongly traditional and globally recognised brands will find space in this area as top players.