The Roma Bar Show Buyers Program is the result of the dedicated team’s work at RIBS, in partnership with Fiere di Parma and ITA – Italian Trade Agency.
We collaborate on several activities that represent the key point of the Program, such as scouting and selection, invitation, logistics, and welcoming of international participants.
Our joint efforts aim to provide selected international professionals with a unique experience in the bar and mixology industry in Italy. Through meetings with exhibiting companies and educational sessions, they will have the opportunity to better understand and discover the finest beverage products.
Roma Bar Show, the only Italian trade fair dedicated exclusively to the beverage industry and the word of mixology. Bar owners, bartenders, distributors and manufacturers from all around the world come to Rome every year to make new contacts, learn about product innovations and attend seminars.
Fiere di Parma organizes various international events focused on food, food technologies, floriculture, and collectibles. Cibus and Tuttofood, the two International Food Exhibitions, are the most significant event dedicated to the Italian agri-food sector.
The ITA – Italian Trade Agency is a governmental entity dedicated to promoting the internationalization of Italian companies, attracting foreign investment in Italy, and showcasing the excellence of "Made in Italy" products globally, in alignment with the strategies of the Ministry of Foreign Affairs and International Cooperation, in consultation with the Ministry of Enterprises and Made in Italy, and the Ministry of Economy and Finance.